A collection of notes, ideas, and pictures
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: there are only few products left. You better
Add a FAQ section to all your product pages. Then optimize it for SEO with powerful keywords and add the JSON-LD snippets. Flawless FAQs can
Not all eCommerce website visitors are made equal. Some will convert, while others will never buy from you. Likely, you can’t afford to push brand
A/B Testing is an essential tool for Digital Marketers. But don’t forget, it’s just a tool. The strategy remains on us. “With extreme A/B Testing,
For your Google Ads to be effective, those 3 things must be 100% aligned & consistent: Triggering keywords Ads title and copy Landing page A
Franco Folini 