Many eCommerce customers still like to talk to a real human by phone, mostly in B2B but in B2C too.
- Get a toll free number
- Display and highlight it on the header of every page
- Have a competent person promptly answering every call (at least during business hours)
When talking about creating and managing relationships with our customers, we all think about chats, emails, chatbots, and social media conversations. We frequently forget to mention the lowest hanging fruit: the phone line! A simple toll free number, clearly visible at the top of each page, can attract a lot of new customers and can start promising new conversations.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com