Get inspired and motivated by your creativity and gut feeling but only trust your data.
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
Data from your eCommerce platform and Analytics should be your compass.
We want to be successful more than we ant to be right! We need to be ready to dump our beloved ideas, if the data is telling us they don’t perform as expected.
Franco lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Land of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com