Not all eCommerce website visitors are made equal. Some will convert, while others will never buy from you. You likely can’t afford to push brand awareness beyond your target market.
Forget the number of visitors, focus on their quality.
How do you monitor the quality of your website traffic? Here are a few KPI that can help assess the quality of your traffic:
- Conversion Rate
- Bounce Rate
- Average Visit Duration
- Page per Visit
- Average Order Value
- Percentage of New Visitors
A similar approach should drive your social media strategy. Don’t focus only on the number of likes; consider other KPIs such as engagement level and conversion rate. Engaging followers in conversations is critical, but talking to the wrong ones is a waste of time.
