eCommerce Tip #135: Create visual, effective, and readable content to improve your Conversion Rate

How to make your content more effective?

Create proper subheadings.
Use bullet points to organize your content and to attract attention.
Improve readability with larger font sizes (recommended: 16px).
Add visual content such as videos, diagrams, and real photographs.
Generously space the content to make it more readable.

eCommerce: Learn how to create effective content and improve your Conversion Rate — Tip #135 – © Franco Folini

Content is not only about the “content” is also about the user-experience. Visitors should be able to quickly scan the content looking for sections, images or videos of interest. Particularly important is to generously white space to separate and highlight different parts of the content.

For recommendations on how to deliver your content to the browser in a more effective way, read my eCommerce Tip #130: All crucial content must be served as plain HTML not by Javascript!

Product pages are the most critical resource for eCommerce websites

Only 66% of ecommerce sites are using white space in their formatting to help the reader’s eye. — Only 66% of ecommerce sites are using white space to make the content more readable.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com