eCommerce Tip #144: A/B Testing is a very important tool, but just a tool. The strategy is on you

A/B Testing is an essential tool for Digital Marketers. But don’t forget, it’s just a tool. The strategy remains on us.

“With extreme A/B Testing, every website will converge to a porno website.
— Seth Godin (via Kenneth Kinney podcast)

Tip #144 – © Franco Folini

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]