B2B Marketing Trainer and Consultant
A/B Testing is an essential tool for Digital Marketers. But don’t forget, it’s just a tool. The strategy remains with us.
With extreme A/B Testing, every website will converge to a porno website.
Seth Godin (via Kenneth Kinney podcast)
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Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.