Before sending out a newsletter or promotional message, triple-check all links and landing pages.
Broken links and malfunctioning landing pages hurt your Conversion Rate, indirectly damage your brand, and negatively affect the user experience.
Why is it important?
The consequences of broken links in your email communications could be very bad:
- If your subscribers encounter a 404 error, you will have missed an opportunity to sell something or engage your customers, and your brand’s perception will be affected.
- You might not notice the broken link for a while, and you could reuse it several times (for example, in transactional emails).
- If your links are redirecting visitors to the wrong page, you might lose sales, and your KPI could hide the issue for a while.
There are options to automatically check your links before sending out a newsletter. Usually, this is done by sending a test email to a service that checks all the links in the message.
Testing landing pages is also essential for Google Ads campaigns. We need to be absolutely sure that the landing page associated with an Ad Group is working correctly and has no technical issues.
More Tips for a Successful Newsletter
How to Write an Engaging eMail Newsletter that Will Get Read
The article discusses best practices for creating an effective company marketing email newsletter. Key suggestions include crafting engaging subject lines, maintaining consistent frequency, including visuals and CTAs, segmenting audiences, personalizing content, using fresh and relevant information, and ensuring originality. Additionally, measuring performance through KPIs is essential for improvement.
Send your newsletter on a regular basis to keep your customers engaged
To effectively engage customers, send regular newsletters containing useful information like new products and promotions. Ensure compatibility across various email systems and avoid overlapping with other communications. Consider segmenting your audience to tailor content. For more insights, refer to my recent blog post on improving open and click rates.
What’s The Best Time to Display a “Subscribe” Popup?
To improve newsletter subscription rates while minimizing user annoyance, strategically time pop-ups for engagement. Trigger them after users read a blog post, spend time on-site, exhibit exit intent, or interact with key features. Personalize messages, offer value, and maintain a non-intrusive design to enhance user experience and conversion rates.
