Before sending out a newsletter or promotional message, triple-check all links and landing pages.
Broken links and malfunctioning landing pages hurt your Conversion Rate, indirectly damage your brand, and negatively affect the user experience.
The consequences of broken links in your email communications could be very bad:
- If your subscribers encounter a 404 error, you will have missed an opportunity to sell something or engage your customers, and your brand’s perception will be affected.
- You might not notice the broken link for a while, and you could reuse it several times (in transactional emails, for example).
- If your links are redirecting visitors to the wrong page, you might lose sales, and your KPI could hide the issue for a while.
There are options to automatically check your links before sending out a newsletter. Usually, this is done by sending a test email to a service that checks all the links in the message.
Testing landing pages is also essential for Google Ads campaigns. We need to be absolutely sure that the landing page associated with an Ad Group is working correctly, with no technical issues.
