Add Security Seals throughout your store. Make sure they are prominently visible in the shopping cart pages.
If your brand is not yet fully established, the seals will increase the trust, in particular for new visitors.
eCommerce retailers measured an average 3% increase in conversion rate for all traffic and a 12% lift in conversion rate for new visitors.
Another test measured a 6% increase in order value for all traffic and a 23% for new visitors.
49% of the survey respondents chose the “Don’t know or no preference” option.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com
Franco Folini 