eCommerce Tip #138: Add Security Seals to your store to increase trust and Conversion Rate.

Add Security Seals throughout your store. Make sure they are prominently visible in the shopping cart pages.

If your brand is not yet fully established, the seals will increase the trust, in particular for new visitors.

Add Security Seals to your store to increase trust and Conversion Rate.
Tip #138 – © Franco Folini

eCommerce retailers measured an average 3% increase in conversion rate for all traffic and a 12% lift in conversion rate for new visitors.
Another test measured a 6% increase in order value for all traffic and a 23% for new visitors.

The most popular security seals for eCommerce
The most popular security seals for eCommerce
The most popular and most trusted security seals.
The most popular and most trusted security seals (survey from 2013).
49% of the survey respondents chose the “Don’t know or no preference” option.
Results from a more recent survey by ConversionXL over 1,000 people. Respondents were asked which payment badges they recognized most, and which badge they trusted the most.
Results from a more recent survey by ConversionXL over 1,000 people. Respondents were asked which payment badges they recognized most, and which badge they trusted the most.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com