eCommerce Tip #143: Align keywords, ad copy, and landing page to maximize CTR and lower your costs

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For your Google Ads to be effective, those 3 things must be 100% aligned & consistent:

  • Triggering keywords
  • Ads title and copy
  • Landing page

A discrepancy among those will kill your CTR (Click Through Rate) or CVR (Conversion Rate).

Tip #143 – © Franco Folini

The additional advantage is that when an ad generates high CTR and leads the user to an engaging landing page, it receives a high Quality Score from Google. High Quality Score is the key to win the bidding process on Google Search and keep your bidding costs low. Google always favor effective ads, regardless of the maximum bidding value set by the advertiser.

eCommerce: How Google calculate the Quality Score of your Ads.
How Google calculate the Quality Score of your Ads.
eCommerce: How the Quality Score impact your bidding costs for Google Ads.
How the Quality Score impact your bidding costs for Google Ads. Ads with higher Quality Score are selected more frequently for the top positions and pay less.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com