For your Google Ads to be effective, those 3 things must be 100% aligned & consistent:
- Triggering keywords
- Ad’s title and copy
- Landing page
A discrepancy among those will kill your CTR (Click Through Rate) or CVR (Conversion Rate).
The additional advantage is that when an ad generates a high CTR and leads users to an engaging landing page, it receives a high Quality Score from Google. High Quality Score is the key to winning the bidding process on Google Search and keeping your bidding costs low. Google always favors effective ads, regardless of the maximum bidding value set by the advertiser.
