eCommerce Tip #134: Increase Conversion Rate with a better search bar

A Search Bar is a must for every eCommerce! 

  1. Leverage data in your CMS to implement the search autocomplete.
  2. Show search results using a combination of text and images and consistently with your website style.
eCommerce: Increase Conversion Rate with a better search bar
Tip #134 – © Franco Folini

Make sure the search bar is always prominently visible at the top right corner of every single page.

A prominent search bar and an effective search algorithm and UX can improve your eCommerce conversion rate.
Increase in Conversion rate for shoppers that used the internal search
Increase in Conversion rate for shoppers that used the internal search

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com

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