Sulla base della mia esperienza pluriennale nel mondo dell’eCommerce ho preparato una lista di 10 semplici consigli per chi sta considerando di vendere i sui
Tag: e-commerce
eCommerce Tip #113: Join the pain to minimize it, sploit the gain to maximize it
Join the pain, split the gain. People are more sensitive to pain (losses) than to gain. On your pages, group pain points (e.g., price and
eCommerce Tip #110: Machine Learning is coming to eCommerce. Be ready and start preparing your data.
It doesn’t matter if you have a plan to integrate your eCommerce with Machine Learning or not. Pretty soon, you will! Start preparing by collecting
eCommerce Tip #109: Buzzwords don’t work anymore. Keep your copy clean, simple to read, and information rich
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for
eCommerce Tip #108: Remove the “Add to Cart” button from products already in the cart.
Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence
eCommerce Tip #104: Customers hate forms, merchants love data from forms.
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an
Franco Folini 