Join the pain, split the gain. People are more sensitive to pain (losses) than to gain. On your pages, group pain points (e.g., price and
Tag: e-commerce
eCommerce Tip #110: Machine Learning is coming to eCommerce. Be ready and start preparing your data.
It doesn’t matter if you have a plan to integrate your eCommerce with Machine Learning or not. Pretty soon, you will! Start preparing by collecting
eCommerce Tip #109: Buzzwords don’t work anymore. Keep your copy clean, simple to read, and information rich
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for
eCommerce Tip #108: Remove the “Add to Cart” button from products already in the cart.
Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence
eCommerce Tip #104: Customers hate forms, merchants love data from forms.
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an
eCommerce Tip #103: Social Media should drive visitors to your eStore, not the opposite.
Adding external ads or a “Social Media Share” button on a product page is like drilling a hole in your sales funnel. Keep the social
Franco Folini 