eCommerce Tip #108: Remove the “Add to Cart” button from products already in the cart.

Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.”
It will increase your customers’ confidence and eventually will also increase your AOV (Average Order Value).

Tip #108 – © Franco Folini

This is a simple trick that makes the customer life easier by providing a direct and effective visual feedback.

CTA (Call to Action) Button Color Share (2014)
CTA (Call to Action) Button Color Share (2014)

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]