eCommerce AddToCart Button

The Best Way to Show Product Prices on eCommerce websites Can Be Counterintuitive

It’s not always intuitive that the best way to display a price on an e-commerce website is to use a medium font size. Clarity would recommend a bigger font, but we humans perceive numbers occupying more screen space as larger than numbers taking a smaller space. Therefore, a price displayed with a larger font can be perceived as more expensive than the same price displayed with a medium font.
When displaying a price I recommend to ovoid big font sizes in order not to confuse visitors. The desired clarity can instead be achieved by using a strong contrast between the price and the background.

Typical eCommerce PriceTag
Typical eCommerce Price-tag

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s