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The Best Way to Show Product Prices on eCommerce websites Can Be Counterintuitive

It’s not always intuitive that the best way to display a price on an e-commerce website is to use a medium font size. Clarity would recommend a bigger font, but we humans perceive numbers occupying more screen space as larger than numbers taking a smaller space. Therefore, a price displayed with a larger font can be perceived as more expensive than the same price displayed with a medium font.
When displaying a price I recommend to ovoid big font sizes in order not to confuse visitors. The desired clarity can instead be achieved by using a strong contrast between the price and the background.

Typical eCommerce PriceTag
Typical eCommerce Price-tag

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