eCommerce Tip #100: How to become aware of a problem in your eCommerce? Monitor a well defined set of KPI

The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem!

Warning: The solution is likely to lie outside your comfort-zone.

Tip #100 – © Franco Folini

KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average value achieved by other eCommerce websites and apps. While every market segment can be different, measure your site performance against the average can really help you to better understand your strengths and your weaknesses.


Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com