The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem!
Warning: The solution is likely to lie outside your comfort-zone.
KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average value achieved by other eCommerce websites and apps. While every market segment can be different, measure your site performance against the average can really help you to better understand your strengths and your weaknesses.
