Product descriptions should be information-rich, updated, and only about the products.
Customers who are taking the time to read your product descriptions are looking for information, not for generic marketing statements and buzzwords.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com