A fast Page Loading Time doesn’t guarantee a stellar Conversion Rate, but a slow page will certainly destroy it.
Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the most popular, and incidentally fastest, website.
Check my recent blog post for more information about the implication of a slow page loading and the benefits of a fast loading page.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com