eCommerce Tip #101: Visitors can be confused when exposed to too many options and complex product configurations.

Group the main products with their most popular options or complements to form bundles.

Always offer a discount on the bundles!

Help your visitors stay focused on the product, don’t distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers that are experts or have specific requirements, dig for the less popular options.


Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com