eCommerce Tip #110: Machine Learning is coming to eCommerce. Be ready and start preparing your data.

It doesn’t matter if you have a plan to integrate your eCommerce with Machine Learning or not. Pretty soon, you will!

Start preparing by collecting more data about your users’ behavior. The more data you have, the more effective your Machine Learning will be.

Machine Learning is coming to eCommerce. Be ready and start preparing your data.
Tip #110 – © Franco Folini

Make sure your data is clean, without duplicates, easy accessible and consistent. If you are keeping only a subset of the data generated by the user, this is the time to change that and start recording everything that can help you define the profile of your customers. make sure you do not discard very important information like: abandoned carts, browsing history, length and time of visits, ip of the user device.

Percentage of Retailers Planning to Invest in Machine Learning and IoT  technologies by 2021
Percentage of Retailers Planning to Invest in Machine Learning and IoT technologies by 2021

Check my recent post for a complete list of actions you can take right now to prepare your data for a Machine Learning future.


Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com