Checking out a cart as a guest, without having to create an account, should be the default option.
Offer your customers the opportunity to create an account after the purchase, when you already have the customer’s contact info.
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com