A collection of notes, ideas, and pictures
Sulla base della mia esperienza pluriennale nel mondo dell'eCommerce ho preparato una lista di 10 semplici consigli per chi sta considerando di vendere i sui prodotti online o vuole migliorare le vendite di un sito di eCommerce che fatica a decollare. Se ancora non lo avete fatto, il momento in cui andare online con i... Continue Reading →
Join the pain, split the gain. People are more sensitive to pain (losses) than to gain. On your pages, group pain points (e.g., price and shipping) in one item and split gain points (discount and free shipping) into multiple items. Tip #113 – © Franco Folini This techniques leverage the results of several psychological studies.... Continue Reading →
It doesn't matter if you have a plan to integrate your eCommerce with Machine Learning or not. Pretty soon, you will! Start preparing by collecting more data about your users' behavior. The more data you have, the more effective your Machine Learning will be. Tip #110 – © Franco Folini Make sure your data is... Continue Reading →
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for information, not for generic marketing statements and buzzwords. Tip #109 – © Franco Folini There was a time when everybody believed that buzzwords were the most effective way to positively... Continue Reading →
Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence and eventually will also increase your AOV (Average Order Value). Tip #108 – © Franco Folini This is a simple trick that makes the customer life easier by providing a... Continue Reading →
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an account after the purchase, when you already have the customer's contact info. Tip #104 – © Franco Folini Customers love forms, while merchants love all the data they can... Continue Reading →
Adding external ads or a "Social Media Share" button on a product page is like drilling a hole in your sales funnel. Keep the social media buttons in the content pages. Make sure your funnel is not leaking. Tip #103 – © Franco Folini Social Media are a strategic asset for every eCommerce. But we... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your comfort-zone. Tip #100 – © Franco Folini KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
This article was first posted on LinkedIn on October 4, 2019. In order to be in control of your eCommerce, you need to know if you are making progress toward your goals, if there is an area of marketing activities or a website performance that should concern you, and how your campaigns are performing compared to the... Continue Reading →
This article was first posted on LinkedIn on October 28, 2019. During our professional life, most of us have attended hundreds, if not thousands of meetings. Meetings are part of the work and corporate culture, in particular, in the US. According to Steven Rogelberg, an organizational psychologist at the University of North Carolina, most professionals attend approximately... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Improbable things happen a lot! This notion is not always intuitive but is true nevertheless. Jordan Ellenberg, in his book How Not To Be Wrong: Power Mathematical Thinking, tells the Baltimore Stockbroker parable to help us understand this concept. Improbable things happen a lot!Franco Folini Just... Continue Reading →
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →
Non importa quali risultati uno raggiunge in giro per il mondo, quante e quali battaglie professionali ha combattuto e a volte vinto. Nel piccolo paese da cui è partito l'unica misura del successo è la visibilità sulla stampa locale. Eccovi la prova di questa mia affermazione. In occasione di un mio recente viaggio in Italia... Continue Reading →
A presentation I gave on November 4th, 2015, in San Francisco for the Italiani di Frontiera Silicon Valley Tour lead by Roberto Bonzio. Silicon Valley culture is different. We must be aware of cultural differences to have a successful business meeting. These are the 22 most important rules I presented in San Francisco in 2015... Continue Reading →
https://www.amazon.com/gp/product/B002KS3AJS?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B002KS3AJS The book Cheap, The High Cost of Discount Culture by Ellen Ruppel Shells is made of two different parts. The first part analyses low prices from the psychological and cognitive point of view. Why we are attracted by low prices? how we react? and so on. The second part analyses the reason for cheap... Continue Reading →
My interview with Sean Flaherty, the CEO of Nemetschek North America, the American branch of Nemetschek AG, the German company that is well known worldwide for products like VectorWorks and Allplan.
Article published on March 5, 2007 on NOVEDGE blog. Alex Mazzardo is the Managing Director at EVOQE, the worldwide publisher of the solidThinking product line, a suite of applications for industrial designers (CAID - Computer Aided Industrial Design). A few days ago EVOQE launched Modeler, a new product, and updated the entire solidThinking line. Taking... Continue Reading →
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