Don’t compete on price! Eventually, your competitors will match your lowest price. It’s a lose-lose battle. Compete on quality of service, brand image, visibility, and
Category: Business
How to Write an Engaging eMail Newsletter that Will Get Read
This article was first posted on LinkedIn on November 20, 2019. Recently I was asked to explain the rules to make a company marketing email
eCommerce Tip #122: Relationships outlast transactions
Relationships outlast transactions. Invest in building strong relationships with your customers, transactions will follow. Don’t let shortsighted salespeople focus only on transactions. There’s life after
eCommerce Tip #121: Send regular newsletter to keep your customer engaged
Send regular newsletters to your customers. Include useful information: new products, promotions (with expiration), product tips, and company news (when appropriate).Always test to make sure
eCommerce Tip #120: Carefully select the font size of the price. It will improve your Conversion Rate!
Be careful about the font-size you select to display the product’s price. Make it small, and the price will disappear, make it big, and it
eCommerce Tip #119: Monitor all your communication channels and always answer in a timely manner.
If your business is on social media, you must be available to answer all questions and respond to comments quickly! Do the same for emails
