B2B Marketing Trainer and Consultant
In a recent Zoom webinar for IULM University in Milan, I discussed "Silicon Valley, Marketing & Entrepreneurship," focusing on the business culture and distinguishing mythology from solid practices. Engaging with master's students was refreshing, and I appreciate the organizers for their efforts in facilitating the event.
Fioritura primaverile a Monte Bello Preserve, una riserva naturale sulel colline che separano la Silicon Valley dall'Oceano Pacifico
Merchants seek to gather more data, but customers prefer shorter forms. To enhance conversion rates, implement guest checkout options and postpone account creation until after purchase. Request only essential information upfront and clearly mark optional fields. This balance improves customer satisfaction while fulfilling data collection needs for merchants.
Adding external ads or a "Social Media Share" button on a product page is like drilling a hole in your sales funnel. Keep the social media buttons in the content pages. Make sure your funnel is not leaking. Tip #103 – © Franco Folini Social Media are a strategic asset for every eCommerce. But we... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your comfort-zone. Tip #100 – © Franco Folini KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average... Continue Reading →
I completed a 12-week Machine Learning course on Coursera, led by Andrew Ng, in just 4 weeks. The course covers essential topics like linear regression, neural networks, and support vector machines, applying foundational knowledge from my Computer Science background. I highly recommend it for those interested in Machine Learning.
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
The post features a limited collection of nighttime photographs from the San Francisco Bay Area, showcasing notable locations such as Ashby BART Station, Oakland Cathedral, the Embarcadero, North Beach, and Lake Merritt. Each image captures the unique charm and ambiance of the region after dark.
The article discusses the importance of effectively displaying product prices on e-commerce sites. It highlights how font size and contrast affect customer perception of value. A/B testing can optimize these display choices, while intuition and strategy also play crucial roles. Additionally, it addresses the consideration of removing currency symbols based on the market.
La Silicon Valley è circondata da montagne. Ad ovest, verso l'oceano pacifico, corre una piccola catena montuosa che protegge la valle dalle nebbie e dalle basse temperature dell'oceano. Lungo lo spartiacque di questa catena montuosa corre la Route 35, chiamata anche Skyline Boulevard. Una strada spettacolare che viaggia tra boschi di sequoie, viste mozzafiato e... Continue Reading →
Ripubblico una collezione di foto scattate a San Francisco tra l'agosto e l'ottobre del 2006. Ogni foto ritrae il numero civico di una casa, ciascuno unico e diverso da tutti gli altri.Considerando il violento processo di gentrificazione che ha attraversato la città di San Francisco in questi ultimi anni, la gran parte di questi numeri... Continue Reading →
BAIA, established in 2006, aimed to unite Italian professionals in San Francisco and Silicon Valley who felt disconnected from traditional Italian associations. In 2015, they launched BAIA Geeks, focusing on tech professionals through monthly meetups. Now independent as ItaliaGeeks, the group continues to grow, fostering networking and collaboration among members.
A presentation I gave on November 4th, 2015, in San Francisco for the Italiani di Frontiera Silicon Valley Tour lead by Roberto Bonzio. Silicon Valley culture is different. We must be aware of cultural differences to have a successful business meeting. These are the 22 most important rules I presented in San Francisco in 2015... Continue Reading →
The article discusses the challenges of becoming a successful developer outside of Silicon Valley, focusing on Salvatore Sanfilippo, creator of Redis, who succeeded from Sicily. It highlights the importance of building connections, the value of open-source projects, and the role of Italian culture in his achievements, offering insights for aspiring tech professionals.
Roberto Bonzio, a unique figure in Italian journalism, inspires students and professionals by sharing stories of dreamers from the Silicon Valley and history. He emphasizes the power of storytelling to evoke optimism and encourage personal transformation. Through his initiative, "Italiani di Frontiera," he connects innovative thinkers and suggests that embracing cultural challenges can spark a much-needed revolution in Italy.
The article discusses the significance of effective networking for Italians in Silicon Valley, emphasizing the importance of transparency, patience, and cultural sensitivity. It outlines strategies for building meaningful connections, listening actively, and following up after events. Networking is portrayed as a gradual process that can lead to valuable opportunities and relationships.
Ian Wright, CEO of Wrightspeed, aims to revolutionize high-performance electric cars. At a recent event in San Francisco, he showcased the X1 prototype, which exceeded his expectations in terms of public interest and media exposure. Wright emphasizes the unique advantages of electric drive systems over internal combustion engines, aiming to compete with luxury brands like Ferrari and Porsche.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.