A collection of notes, ideas, and pictures
I've been invited to present, on Zoom, a webinar for the IULM University in Milan talking about "Silicon Valley, Marketing & Entrepreneurship". The webinar focus was on the Silicon Valley business culture and I provide a few simple guidelines on how to separate the Silicon Valley's mythology generated by the media buzz from solid business... Continue Reading →
Fioritura primaverile a Monte Bello Preserve, una riserva naturale sulel colline che separano la Silicon Valley dall'Oceano Pacifico
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an account after the purchase, when you already have the customer's contact info. Tip #104 – © Franco Folini Customers love forms, while merchants love all the data they can... Continue Reading →
Adding external ads or a "Social Media Share" button on a product page is like drilling a hole in your sales funnel. Keep the social media buttons in the content pages. Make sure your funnel is not leaking. Tip #103 – © Franco Folini Social Media are a strategic asset for every eCommerce. But we... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your comfort-zone. Tip #100 – © Franco Folini KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average... Continue Reading →
I recently completed the online class for Machine Learning offered by Coursera in collaboration with Stanford University. The course is spread over 12 weeks, but I was able to complete it in only four weeks successfully. The course instructor is Andrew Ng, a legendary figure for Machine Learning in Silicon Valley and in the world.... Continue Reading →
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
A very limited selection of pictures taken at night in the San Francisco bay area.
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →
La Silicon Valley è circondata da montagne. Ad ovest, verso l'oceano pacifico, corre una piccola catena montuosa che protegge la valle dalle nebbie e dalle basse temperature dell'oceano. Lungo lo spartiacque di questa catena montuosa corre la Route 35, chiamata anche Skyline Boulevard. Una strada spettacolare che viaggia tra boschi di sequoie, viste mozzafiato e... Continue Reading →
Ripubblico una collezione di foto scattate a San Francisco tra l'agosto e l'ottobre del 2006. Ogni foto ritrae il numero civico di una casa, ciascuno unico e diverso da tutti gli altri.Considerando il violento processo di gentrificazione che ha attraversato la città di San Francisco in questi ultimi anni, la gran parte di questi numeri... Continue Reading →
Articolo apparso nel gennaio 2016 sul blog di BAIA. BAIA was started in 2006 by a very small group of Italians, my friends Michele Ursino, Matteo Daste, and Giorgio Ghersi. I joined the association only a few weeks after it was founded. The founders' long term goal was to build a business community of Italians in... Continue Reading →
A presentation I gave on November 4th, 2015, in San Francisco for the Italiani di Frontiera Silicon Valley Tour lead by Roberto Bonzio. Silicon Valley culture is different. We must be aware of cultural differences to have a successful business meeting. These are the 22 most important rules I presented in San Francisco in 2015... Continue Reading →
Articolo apparso nel dicembre 2014 sul blog di BAIA. Despite the stereotypes created by the media, becoming a successful developer in Silicon Valley is really hard. Among the best programmers, only the ones able to build valuable connections and to get visibility for their achievements are able to get a well-paid job in the top... Continue Reading →
Articolo apparso nel giugno 2014 sul blog di Punto.Ponte https://www.amazon.it/gp/product/B00VM9B2HI?ie=UTF8&tag=ffbooks01-21&camp=3414&linkCode=xm2&creativeASIN=B00VM9B2HI Roberto Bonzio è un personaggio decisamente atipico nel panorama italiano, a metà tra il giornalista e il cantastorie. Invitato da scuole, università e aziende, Roberto racconta a giovani studenti e professionisti storie di imprenditori in Silicon Valley e di personaggi storici. Vicende diverse ma accumunate dalla capacità... Continue Reading →
Versione rivista dell'articolo apparso nel marzo 2014 sul blog di BAIA Arrivano a dozzine. Sono gli italiani che vengono in Silicon Valley alla ricerca di una opportunità, di un investitore, o semplicemente di un futuro. Sono preparati, svegli e determinati, con una gran voglia di fare cose nuove e importanti. Quando li incontro, mi fanno tutti... Continue Reading →
Articolo pubblicato nell'aprile 2007 sul blog di BAIA. Ian Wright is CEO of Wrightspeed, the Californian company working to bring high performance electric cars to the market. Before founding Wrightspeed in January 2005, Ian was vice-president of vehicle development at Tesla Motors. Last week at an electric sportscars event in San Francisco organized by BAIA, Ian presented the X1 prototype to a... Continue Reading →
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