B2B Marketing Trainer and Consultant
On the evening of June 22, 2023, I delivered a public presentation at La Romantica hotel in Le Prese, Switzerland. The focus of the event was on Artificial Intelligence, exploring its various aspects.
I participated in a panel on Artificial Intelligence, discussing ethical issues and implications with philosopher Emanuele del Curto. The event was organized by the 'L Ghirù di Piateda association and took place in the Multimedia Hall of the Municipality of Piateda. Coverage appeared in "All'ombra del Rodes" and Alta Rezia News.
On May 27, 2023, I conducted a course on the potential and challenges of Artificial Intelligence at the "Pier Giorgio Picceni" Community Auditorium in Ponte in Valtellina. The event drew a lively and significant turnout from the local community. An article in La Provincia di Sondrio announced the event on May 24, 2023.
The post outlines ten essential tips for improving eCommerce sales, emphasizing the importance of product packaging, choosing appropriate names, and clear storytelling. It advises on competitive pricing, creating product lines, and maintaining simplicity in promotions. The author encourages adopting best practices and learning from successful competitors to enhance online selling strategies.
Discover 12 free content-ideation tools designed to help generate ideas for blog posts or social media content. These resources simplify the process of finding engaging ideas to attract new visitors or connect with current audiences, making content creation easier and more efficient.
On April 8, 2023, I completed the International SEO course on LinkedIn.
To prevent AI tools like ChatGPT and DALL-E from accessing your content, add specific directives to your robots.txt file to block the Creative Commons Crawler. Although this does not ensure complete blockage, it addresses the most common crawlers. You can also use meta tags to restrict image training access.
On January 23, 2023, I was invited by the Sondrio Domani association to deliver a presentation in English titled "ChatGPT vs. Google, and the Future of SEO." The event took place at Adda Coworking in Sondrio.
How to create a Chrome Extension to Audit the SEO performance of any HTML page. I used TypeScript and CSS to write a Chrome Extension to explore tracking code, meta tags, structured data and more.
ML (Machine Learning) and AI (Artificial Intelligence) tools are becoming more and more affordable and approachable. The complexity and cost thresholds a problem has to touch to qualify for an ML treatment quickly go down. Many small tasks, such as providing product recommendations to eCommerce website visitors, can now be approached with ML solutions. The... Continue Reading →
Google Analytics Individual Qualification, or GAIQ, is a certification released by Google when passing the certification exam.It’s a popular certificate that summarizes the questions from the Google Analytics for Beginners certificate and the Advanced Google Analytics Certificate. If you passed the tests of these two Google Analytics certifications from Google Skillshop, it should be easy to pass the GAIQ test.... Continue Reading →
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the Google Analytics Certificates. I had never done it, so I decided to take the Beginner and Advanced certificates to experience it myself. Google Analytics for Beginners Certificate I started with... Continue Reading →
The author shares their experience of passing the Google Ads Search Certification test to inspire their Digital Marketing students. They emphasize the certificate's value in validating skills, enhancing careers, and boosting resumes. The certification lasts one year and is accessible through free online resources, making it an advantageous investment for professionals.
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
The worst enemies of high-quality UX are not bad designers or insensitive companies. The worst enemies of UX are the monetization experts, the people who are trying to squeeze every penny out of apps and services.
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
In a recent Zoom webinar for IULM University in Milan, I discussed "Silicon Valley, Marketing & Entrepreneurship," focusing on the business culture and distinguishing mythology from solid practices. Engaging with master's students was refreshing, and I appreciate the organizers for their efforts in facilitating the event.
Tip #147 – © Franco Folini When promoting a product or a service, always consider leveraging one of the oldest marketing tricks: Scarcity: Only a few products remain. You'd better buy now! Urgency: this fantastic promotion is going to end very soon, don't wait any longer! Scarcity refers to any limitation placed on a product... Continue Reading →
Last week, I completed my final class of the Digital Marketing Bootcamp for UC Berkeley Extension. Over 18 weeks, we spent over 250 hours on various topics. I'm proud of my students and grateful for the teaching opportunity, which remains my favorite profession. This was my second time teaching this course.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.