B2B Marketing Trainer and Consultant
I giorni 2 e 9 ottobre ho tenuto il corso di formazione online "Intelligenza Artificiale per il Reparto Vendite" organizzato da Assindustria Cremona. Il corso si è sviluppato in due mattinate in cui sono stati vari scenari tipici di una azienda medio-piccola PMI italiana. Per ciascun scenario sono stati individuati dei processi o problemi ed... Continue Reading →
Not all KPIs are equally important; businesses should prioritize those that directly impact their goals. Excessive pop-ups and ads stem from a misguided emphasis on "impressions" by some marketing agencies, which can negatively affect user experience and brand perception. Companies are wasting money on ineffective advertising strategies that don't prioritize relevance or customer engagement.
Geeks can be invaluable resources for any team and company, bringing unique skills and knowledge. However, some geeks take an ideological approach, prioritizing ideology over business goals and UX. Working with geeks I have worked with geeks most of my life and consider myself a geek. Because of that, I learned that geeks sometimes prioritize... Continue Reading →
YouTube Ads should not overwhelm users with repetitive content, as frequent exposure to the same long ads can lead to irritation. Advertisers must prioritize measuring the right KPIs, like Ad Frequency, to ensure effective campaigns. Using both long and short ad versions can enhance user experience while optimizing advertising spend.
Exciting news from the Italian Alps! The Liquid Factory is a new startup studio opening in Sondrio, Valtellina! We aim to create the next Silicon Valley unicorn by empowering 20 young entrepreneurs over the next five years. We focus on building 100% remote, scalable companies and will offer €200,000 per startup, with the potential to... Continue Reading →
Starting September 2024, I will provide guidance to entrepreneurs at Le Village delle Alpi, a startup accelerator in Sondrio, Italy. My aim is to support young innovators and share my experiences while learning from them. Engaging with various startups fosters a collaborative environment and strengthens community ties.
Marketers often overuse notification channels, causing users to lose trust and ignore important messages. The relationship between users and brands can suffer as a result. An example from a bank website shows how marketing messages can infiltrate notification systems, leading to user frustration and disregard for important alerts.
On July 31st, 2024, I had the honor and pleasure of being invited by the great podcast Repurpose Your Purpose to have a conversation with my friend Aurora Meneghello on the topic of "change." Every conversation with Aurora inspires new ideas and perspectives on the world inside and around us, which I always find enjoyable. I had an... Continue Reading →
Il corso "Introduzione all'Intelligenza Artificiale" si svolge in due mattinate per un totale di 8 ore ed è organizzato da INFORPC di Piacenza per la Compagnia delle Opere di Bergamo. Questa sarà una versione personalizzata del; corso di IA che ho presentato in altre occasioni.
Il corso "Usare l’Intelligenza Artificiale per un marketing più efficace" si svolge in due mattinate per un totale di 8 ore ed è organizzato da INFORPC di Piacenza per la Compagnia delle Opere di Milano. Il tema dell'utilizzo dell'IA nel marketing è uno dei temi che più mi appassionano e mi stanno a cuore per... Continue Reading →
If you envision your business or your startup swiftly establishing itself in a market seemingly devoid of major players, one of the following statements is true: You are a genius and you see much further than your competitors. Good for you! The market you plan to conquer is tougher to obtain than you expected, and... Continue Reading →
Intervento di introduzione all'Intelligenza Artificiale, al suo funzionamento, a opportunità e pericoli. L'intervento si è svolto venerdì 24 maggio alle 19:45 presso il Ristorante Combolo di Teglio (SO) ed è stato organizzato dai gruppi locali Lions Club Tellino e Rotary Club di Sondrio. La locandina che ho preparato per l'evento di Teglio. Il riconoscimento che... Continue Reading →
A training course on "Using Artificial Intelligence" will be held on May 9, 2024, for artisans and small to medium enterprises at ConfArtigianato in Sondrio, Chiavenna. The event was featured in an article published in "La provincia Unica" on April 12, 2024.
Oggi 12 aprile 2024 ho tenuto un corso presso il Polo Poschiavo di Poschiavo (Svizzera) sul tema dell'Uso dell'Intelligenza Artificiale nella Didattica.Il corso era organizzato da SUFFP, la scuola universitaria Federale per la Formazione Professionale.
A training course on "Use of Artificial Intelligence" is scheduled for May 8, 2024, aimed at artisans and small to medium enterprises at ConfArtigianato in Tirano. The event will be held at the Banca Popolare di Sondrio, with press coverage in "La provincia Unica" and "Intorno Tirano" on April 12, 2024.
I'm proud to publish an exclusive interview with Alberto Broggi, General Manager at VisLab. This Italian company specializes in autonomous driving technologies and is now part of Ambarella. Alberto shares valuable insights into the development of autonomous driving technologies, the close relationship between hardware and software in autonomous vehicles, and the industry's future direction. He... Continue Reading →
This morning, I attended the weekly segment "Il caffè del martedì" organized by Le Village by CA des Alpes, an incubator sponsored by Crédit Agricole. The event featured an informal discussion with various startups across Italy that are being accelerated by Le Village.
On February 3, 2024, I conducted two two-hour lessons for two groups of middle school students at the Comprensivo di Tresenda Institute in Teglio, Sondrio. The classes were part of the 2023/2024 edition of the Laboratory Days project.
On Saturday, October 21, 2023, I will present on "Future and Innovation" at the Annual Sondrio Domani event, taking place in Sondrio.
In October, I conducted a custom training session for the Crowe Bompani team in Milan, focusing on artificial intelligence in office work. The presentation, titled “Intelligenza Artificiale: Le Opportunità di Oggi e i Rischi di Domani,” emphasized skill development for innovation and efficiency. I appreciate the team's engagement and curiosity.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.