B2B Marketing Trainer and Consultant
The consultant emphasizes the importance of addressing only acknowledged problems with clients, warning against trying to educate those who are unaware or unwilling to confront deeper issues. This approach may lead to conflict and misunderstandings. He recounts an interview experience demonstrating the risks of prioritizing strategic insights over the client's immediate concerns, resulting in missed opportunities.
I giorni 2 e 9 ottobre ho tenuto il corso di formazione online "Intelligenza Artificiale per il Reparto Vendite" organizzato da Assindustria Cremona. Il corso si è sviluppato in due mattinate in cui sono stati vari scenari tipici di una azienda medio-piccola PMI italiana. Per ciascun scenario sono stati individuati dei processi o problemi ed... Continue Reading →
Not all KPIs are equally important; businesses should prioritize those that directly impact their goals. Excessive pop-ups and ads stem from a misguided emphasis on "impressions" by some marketing agencies, which can negatively affect user experience and brand perception. Companies are wasting money on ineffective advertising strategies that don't prioritize relevance or customer engagement.
Geeks can be invaluable resources for any team and company, bringing unique skills and knowledge. However, some geeks take an ideological approach, prioritizing ideology over business goals and UX. Working with geeks I have worked with geeks most of my life and consider myself a geek. Because of that, I learned that geeks sometimes prioritize... Continue Reading →
YouTube Ads should not overwhelm users with repetitive content, as frequent exposure to the same long ads can lead to irritation. Advertisers must prioritize measuring the right KPIs, like Ad Frequency, to ensure effective campaigns. Using both long and short ad versions can enhance user experience while optimizing advertising spend.
Starting September 2024, I will provide guidance to entrepreneurs at Le Village delle Alpi, a startup accelerator in Sondrio, Italy. My aim is to support young innovators and share my experiences while learning from them. Engaging with various startups fosters a collaborative environment and strengthens community ties.
Marketers often overuse notification channels, causing users to lose trust and ignore important messages. The relationship between users and brands can suffer as a result. An example from a bank website shows how marketing messages can infiltrate notification systems, leading to user frustration and disregard for important alerts.
On July 31st, 2024, I had the honor and pleasure of being invited by the great podcast Repurpose Your Purpose to have a conversation with my friend Aurora Meneghello on the topic of "change." Every conversation with Aurora inspires new ideas and perspectives on the world inside and around us, which I always find enjoyable. I had an... Continue Reading →
Il corso "Introduzione all'Intelligenza Artificiale" si svolge in due mattinate per un totale di 8 ore ed è organizzato da INFORPC di Piacenza per la Compagnia delle Opere di Bergamo. Questa sarà una versione personalizzata del; corso di IA che ho presentato in altre occasioni.
Il corso "Usare l’Intelligenza Artificiale per un marketing più efficace" si svolge in due mattinate per un totale di 8 ore ed è organizzato da INFORPC di Piacenza per la Compagnia delle Opere di Milano. Il tema dell'utilizzo dell'IA nel marketing è uno dei temi che più mi appassionano e mi stanno a cuore per... Continue Reading →
If you envision your business or your startup swiftly establishing itself in a market seemingly devoid of major players, one of the following statements is true: You are a genius and you see much further than your competitors. Good for you! The market you plan to conquer is tougher to obtain than you expected, and... Continue Reading →
Oggi 12 aprile 2024 ho tenuto un corso presso il Polo Poschiavo di Poschiavo (Svizzera) sul tema dell'Uso dell'Intelligenza Artificiale nella Didattica.Il corso era organizzato da SUFFP, la scuola universitaria Federale per la Formazione Professionale.
I'm proud to publish an exclusive interview with Alberto Broggi, General Manager at VisLab. This Italian company specializes in autonomous driving technologies and is now part of Ambarella. Alberto shares valuable insights into the development of autonomous driving technologies, the close relationship between hardware and software in autonomous vehicles, and the industry's future direction. He... Continue Reading →
Questa mattina, ho avuto l'onore di partecipare a "Il caffè del martedì" presso Le Village by CA delle Alpi, un incubatore vibrante sostenuto da Crédit Agricole. La conversazione stimolante con le startup innovative d'Italia ha acceso la mia passione per l'imprenditorialità e le nuove opportunità che si presentano.
In October, I conducted a custom training session for the Crowe Bompani team in Milan, focusing on artificial intelligence in office work. The presentation, titled “Intelligenza Artificiale: Le Opportunità di Oggi e i Rischi di Domani,” emphasized skill development for innovation and efficiency. I appreciate the team's engagement and curiosity.
Discover 12 free content-ideation tools designed to help generate ideas for blog posts or social media content. These resources simplify the process of finding engaging ideas to attract new visitors or connect with current audiences, making content creation easier and more efficient.
On April 8, 2023, I completed the International SEO course on LinkedIn.
To prevent AI tools like ChatGPT and DALL-E from accessing your content, add specific directives to your robots.txt file to block the Creative Commons Crawler. Although this does not ensure complete blockage, it addresses the most common crawlers. You can also use meta tags to restrict image training access.
How to create a Chrome Extension to Audit the SEO performance of any HTML page. I used TypeScript and CSS to write a Chrome Extension to explore tracking code, meta tags, structured data and more.
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.