Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an
Tag: tecnologia
eCommerce Tip #103: Social Media should drive visitors to your eStore, not the opposite.
Adding external ads or a “Social Media Share” button on a product page is like drilling a hole in your sales funnel. Keep the social
eCommerce Tip #102: Page loading speed can kill your business. Be aware.
A fast Page Loading Time doesn’t guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Page speed alone is not going
eCommerce Tip #101: Visitors can be confused when exposed to too many options and complex product configurations.
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay
eCommerce Tip #100: How to become aware of a problem in your eCommerce? Monitor a well defined set of KPI
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your
How Speed Affect eCommerce Performance? The Stationary Bikes Test Case
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many
Franco Folini 