After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted
My Webinar at the IULM University in Milan: “Silicon Valley, Marketing & Entrepreneurship”
I’ve been invited to present, on Zoom, a webinar for the IULM University in Milan talking about “Silicon Valley, Marketing & Entrepreneurship”. The webinar focus
eCommerce Tip #104: Customers hate forms, merchants love data from forms.
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an
eCommerce Tip #103: Social Media should drive visitors to your eStore, not the opposite.
Adding external ads or a “Social Media Share” button on a product page is like drilling a hole in your sales funnel. Keep the social
eCommerce Tip #102: Page loading speed can kill your business. Be aware.
A fast Page Loading Time doesn’t guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Page speed alone is not going
eCommerce Tip #101: Visitors can be confused when exposed to too many options and complex product configurations.
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay