Join the pain, split the gain. People are more sensitive to pain (losses) than to gain. On your pages, group pain points (e.g., price and
Tag: Shopping Cart
eCommerce Tip #112: Simplify and streamline the checkout process to improve your Conversion Rate.
The first easy steps to improve your Conversion Rate? Simplify and streamline the checkout process Eliminate all distractions from the cart Reduce the number of
eCommerce Tip #109: Buzzwords don’t work anymore. Keep your copy clean, simple to read, and information rich
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for
eCommerce Tip #108: Remove the “Add to Cart” button from products already in the cart.
Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence
eCommerce Tip #104: Customers hate forms, merchants love data from forms.
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an
Franco Folini 