It’s official! I’ll be teaching a Digital Marketing Bootcamp at UC Berkeley Extension. I’m very happy I was able to get the position. It will be a great opportunity for me to re-learn marketing and also to go back to teaching after so many years. My last class, as a professor / teacher, was at the University of Parma, in Italy, back in year 2001!
Syllabus
In just 24 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in:
Marketing Strategy
- Brand Strategy
- Brand Building
- Campaign Development
- Lead Generation
- Conversion Funnels
- Marketing Metrics
- Marketing Optimization
- Product/Market Fit
Digital Advertising
- Pay-Per-Click
- Budgeting
- Paid/Organic Search
- Google Keyword Planner
- Google Ads
- Retargeting
- Audience Building
- Affiliate Marketing
- Display Advertising
- Native Advertising
Web Analytics and Design
- Search Engine Optimization
- Google Analytics
- A/B Testing
- HTML/CSS
- JavaScript
- WordPress
Content Marketing
- Content Mapping
- Growth Marketing
- Social Media Analytics
- Social Media Platforms
- Topic Clusters and Pillar Pages
- Search Engine Optimization (SEO) for Content
Email Marketing & CRM Software
- CRMs like Salesforce
- MailChimp
- Reporting and dashboarding software like Tableau
Franco Folini 