I’m celebrating my recent appointment as an instructor for the Digital Marketing bootcamp at the University of California, Berkeley Extension. I can’t wait to go back to teaching, something I’ve always loved. This will be my first time teaching in English and also my first time teaching marketing! I’m so very grateful for this opportunity!
Franco Folini
It’s official! I’ll be teaching a Digital Marketing Bootcamp at UC Berkeley Extension. I’m very happy I was able to get the position. It will be a great opportunity for me to relearn marketing and to return to teaching after so many years. My last class as a professor/teacher was at the University of Parma in Italy back in 2001!
Digital Marketing Bootcamp Syllabus
In just 24 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in:
Marketing Strategy
- Brand Strategy
- Brand Building
- Campaign Development
- Lead Generation
- Conversion Funnels
- Marketing Metrics
- Marketing Optimization
- Product/Market Fit
Digital Advertising
- Pay-Per-Click
- Budgeting
- Paid/Organic Search
- Google Keyword Planner
- Google Ads
- Retargeting
- Audience Building
- Affiliate Marketing
- Display Advertising
- Native Advertising
Web Analytics and Design
- Search Engine Optimization
- Google Analytics
- A/B Testing
- HTML/CSS
- JavaScript
- WordPress
Content Marketing
- Content Mapping
- Growth Marketing
- Social Media Analytics
- Social Media Platforms
- Topic Clusters and Pillar Pages
- Search Engine Optimization (SEO) for Content
Email Marketing & CRM Software
- CRMs like Salesforce
- MailChimp
- Reporting and dashboarding software like Tableau
