I’ll be teaching a Digital Marketing Bootcamp at UC Berkeley Extension

It’s official! I’ll be teaching a Digital Marketing Bootcamp at UC Berkeley Extension. I’m very happy I was able to get the position. It will be a great opportunity to learn and also to go back to teaching after so many years. My last class was at the University of Parma, in Italy, in 2001!

I apologize for the cheap photoshopping 🙂

Syllabus

In just 24 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry.  You will get hands-on training in:

Marketing Strategy

  • Brand Strategy
  • Brand Building
  • Campaign Development
  • Lead Generation
  • Conversion Funnels
  • Marketing Metrics
  • Marketing Optimization
  • Product/Market Fit

Digital Advertising

  • Pay-Per-Click
  • Budgeting
  • Paid/Organic Search
  • Google Keyword Planner
  • Google Ads
  • Retargeting
  • Audience Building
  • Affiliate Marketing
  • Display Advertising
  • Native Advertising

Web Analytics and Design

  • Search Engine Optimization
  • Google Analytics
  • A/B Testing
  • HTML/CSS
  • JavaScript
  • WordPress

Content Marketing

  • Content Mapping
  • Growth Marketing
  • Social Media Analytics
  • Social Media Platforms
  • Topic Clusters and Pillar Pages
  • Search Engine Optimization (SEO) for Content

Email Marketing & CRM Software

  • CRMs like Salesforce
  • MailChimp
  • Reporting and dashboarding software like Tableau
Me teaching