A collection of notes, ideas, and pictures
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an account after the purchase, when you already have the customer's contact info. Tip #104 – © Franco Folini Customers love forms, while merchants love all the data they can... Continue Reading →
Adding external ads or a "Social Media Share" button on a product page is like drilling a hole in your sales funnel. Keep the social media buttons in the content pages. Make sure your funnel is not leaking. Tip #103 – © Franco Folini Social Media are a strategic asset for every eCommerce. But we... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your comfort-zone. Tip #100 – © Franco Folini KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
This article was first posted on LinkedIn on October 4, 2019. In order to be in control of your eCommerce, you need to know if you are making progress toward your goals, if there is an area of marketing activities or a website performance that should concern you, and how your campaigns are performing compared to the... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Improbable things happen a lot! This notion is not always intuitive but is true nevertheless. Jordan Ellenberg, in his book How Not To Be Wrong: Power Mathematical Thinking, tells the Baltimore Stockbroker parable to help us understand this concept. Improbable things happen a lot!Franco Folini Just... Continue Reading →
Are you considering to hire a runner? I'll give you 10 reasons why your next employee should be a runner. Runner are committed, resilient, well organized, and they come with a positive attitude.
I recently completed the online class for Machine Learning offered by Coursera in collaboration with Stanford University. The course is spread over 12 weeks, but I was able to complete it in only four weeks successfully. The course instructor is Andrew Ng, a legendary figure for Machine Learning in Silicon Valley and in the world.... Continue Reading →
This article was first posted on LinkedIn on August 19, 2019. There are so many oddities in an interpreted language like JavaScript. I'm sharing a list of my favorites. To make this article more accessible, I skipped the more complex quirks, the ones requiring a deeper understanding of JavaScript and its syntax. I'm also skipping the complex... Continue Reading →
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →
Quello nell’immagine qui sotto è un esempio di captcha. Come tutti sanno si tratta di un sistema per assicurarsi che chi sta accedendo a un sito o una qualunque risorsa online sia un umano e non un bot. Un captcha pone una o più semplici domande, solitamente basate su immagini, assumendo che solo un umano sappia fornire... Continue Reading →
Articolo apparso nel gennaio 2016 sul blog di BAIA. BAIA was started in 2006 by a very small group of Italians, my friends Michele Ursino, Matteo Daste, and Giorgio Ghersi. I joined the association only a few weeks after it was founded. The founders' long term goal was to build a business community of Italians in... Continue Reading →
Immagine originale di proprietà Reuter. Questa è una mia rielaborazione a fini esplicativi. Sono quotidianamente sorpreso dal crescente numero di bufale che appaiono su Facebook. Le bufale online sono immagini o articoli che facendo leva sulla faciloneria del popolino promuovono notizie false o fortemente distorte. Infatti fanno di solito leva sull'ingenuità dei frequentatori del web dando... Continue Reading →
Articolo apparso nel dicembre 2014 sul blog di BAIA. Despite the stereotypes created by the media, becoming a successful developer in Silicon Valley is really hard. Among the best programmers, only the ones able to build valuable connections and to get visibility for their achievements are able to get a well-paid job in the top... Continue Reading →
Articolo apparso il 13 Novembre 2012 sulla rivista Marie Claire e scritto da Anna Volpicelli Franco Folini e Crsitiano Sacchi negli uffici di Novedge Anna Volpicelli, giornalista autrice dll'articolo
https://www.amazon.com/gp/product/B008224FMC?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B008224FMC Jono Bacon's book The Art of Community makes a very interesting reading despite the misleading title. I manage a few online communities and I was interested in learning from an experienced professional (Jono) on how to improve my communities and my management style. The title of the book, as well many of the reviews I read,... Continue Reading →
https://www.amazon.com/gp/product/B000QBYEH8?ie=UTF8&tag=ffbooks-20&camp=1789&linkCode=xm2&creativeASIN=B000QBYEH8 Wikinomics: how mass collaboration changes everything è un libro progettato a tavolino dagli autori che, dopo aver fatto un'attenta analisi di mercato delle pubblicazioni business, hanno deciso di soddisfare la potenziale nicchia di vendite. Gli autori, Don Tapscott e Anthony D. Williams, non sono partiti da un'idea originale per arrivare al libro, hanno invece fatto il... Continue Reading →
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