A collection of notes, ideas, and pictures
Geeks can be invaluable resources for any team and company, bringing unique skills and knowledge. However, some geeks take an ideological approach, prioritizing ideology over business goals and UX. Working with geeks I have worked with geeks most of my life and consider myself a geek. Because of that, I learned that geeks sometimes prioritize... Continue Reading →
Exciting news from the Italian Alps! The Liquid Factory is a new startup studio opening in Sondrio, Valtellina! We aim to create the next Silicon Valley unicorn by empowering 20 young entrepreneurs over the next five years. We focus on building 100% remote, scalable companies and will offer €200,000 per startup, with the potential to... Continue Reading →
Sulla base della mia esperienza pluriennale nel mondo dell'eCommerce ho preparato una lista di 10 semplici consigli per chi sta considerando di vendere i sui prodotti online o vuole migliorare le vendite di un sito di eCommerce che fatica a decollare. Se ancora non lo avete fatto, il momento in cui andare online con i... Continue Reading →
After recommending my Digital Marketing students multiple times to take the Google Ads Search Certification test, it was my turn to take it. I wanted to show them I know what I'm talking about and that it's doable. Luckily, I was able to pass it and get my Certificate! WIs Google Ads Search Certification worth getting?... Continue Reading →
I've been invited to present, on Zoom, a webinar for the IULM University in Milan talking about "Silicon Valley, Marketing & Entrepreneurship". The webinar focus was on the Silicon Valley business culture and I provide a few simple guidelines on how to separate the Silicon Valley's mythology generated by the media buzz from solid business... Continue Reading →
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an account after the purchase, when you already have the customer's contact info. Tip #104 – © Franco Folini Customers love forms, while merchants love all the data they can... Continue Reading →
Adding external ads or a "Social Media Share" button on a product page is like drilling a hole in your sales funnel. Keep the social media buttons in the content pages. Make sure your funnel is not leaking. Tip #103 – © Franco Folini Social Media are a strategic asset for every eCommerce. But we... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your comfort-zone. Tip #100 – © Franco Folini KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average... Continue Reading →
Notes for my speech on October 15, 2019 at the Toastmasters Club Toast of Berkeley. In order to protect the privacy of the people mentioned in this story I changed their names and some detail. Mentoring is a crucial part of helping a person to grow. We all benefit from having a mentor, and we... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
Table topics I wrote on October 8, 2019 and presented at the local Toastmasters Club Toast of Berkeley. A the last meeting at my local ToastMasters Club (Toasts of Berkeley), as Table-Topics-Master I created a list of topics describing common situations and little problems we all have experienced at work. Feel free to use them... Continue Reading →
This article was first posted on LinkedIn on October 28, 2019. During our professional life, most of us have attended hundreds, if not thousands of meetings. Meetings are part of the work and corporate culture, in particular, in the US. According to Steven Rogelberg, an organizational psychologist at the University of North Carolina, most professionals attend approximately... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Improbable things happen a lot! This notion is not always intuitive but is true nevertheless. Jordan Ellenberg, in his book How Not To Be Wrong: Power Mathematical Thinking, tells the Baltimore Stockbroker parable to help us understand this concept. Improbable things happen a lot!Franco Folini Just... Continue Reading →
Are you considering to hire a runner? I'll give you 10 reasons why your next employee should be a runner. Runner are committed, resilient, well organized, and they come with a positive attitude.
I recently completed the online class for Machine Learning offered by Coursera in collaboration with Stanford University. The course is spread over 12 weeks, but I was able to complete it in only four weeks successfully. The course instructor is Andrew Ng, a legendary figure for Machine Learning in Silicon Valley and in the world.... Continue Reading →
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →
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