A collection of notes, ideas, and pictures
The best (and only) way to manage chargebacks? Create impeccable product descriptions.Offer great customer service.Let customers cancel or change their orders.Accept returns. Tip #106 – © Franco Folini Chargebacks are extremely hard to dispute. The credit card companies always side with the customer even when all the fact are in the merchant favor. The best... Continue Reading →
Successful Landing Page = Clean & Simple UI + Consistent UX + Killer Copy + Straight CTA + Social Proofing + Vertical Target Tip #105 – © Franco Folini A successful landing page, not only will have a better conversion rate, but also will help your brand exposing the... Continue Reading →
It's official! I'll be teaching a Digital Marketing Bootcamp at UC Berkeley Extension. I'm very happy I was able to get the position. It will be a great opportunity for me to re-learn marketing and also to go back to teaching after so many years. My last class, as a professor / teacher, was at... Continue Reading →
Checking out a cart as a guest, without having to create an account, should be the default option.Offer your customers the opportunity to create an account after the purchase, when you already have the customer's contact info. Tip #104 – © Franco Folini Customers love forms, while merchants love all the data they can... Continue Reading →
Adding external ads or a "Social Media Share" button on a product page is like drilling a hole in your sales funnel. Keep the social media buttons in the content pages. Make sure your funnel is not leaking. Tip #103 – © Franco Folini Social Media are a strategic asset for every eCommerce. But we... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
Group the main products with their most popular options or complements to form bundles. Always offer a discount on the bundles! Help your visitors stay focused on the product, don't distract them with too many options. The easiest way is to create bundles corresponding to the most popular combinations and and have the few customers... Continue Reading →
The first step to fix an eCommerce problem is to acknowledge to have an eCommerce problem! Warning: The solution is likely to lie outside your comfort-zone. Tip #100 – © Franco Folini KPI are the tool to discover problems in your eCommerce. For each KPI a quick search on Google will give you the average... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
This article was first posted on LinkedIn on October 4, 2019. In order to be in control of your eCommerce, you need to know if you are making progress toward your goals, if there is an area of marketing activities or a website performance that should concern you, and how your campaigns are performing compared to the... Continue Reading →
This article was first posted on LinkedIn on October 28, 2019. During our professional life, most of us have attended hundreds, if not thousands of meetings. Meetings are part of the work and corporate culture, in particular, in the US. According to Steven Rogelberg, an organizational psychologist at the University of North Carolina, most professionals attend approximately... Continue Reading →
This article was first posted on LinkedIn on October 14, 2019. Improbable things happen a lot! This notion is not always intuitive but is true nevertheless. Jordan Ellenberg, in his book How Not To Be Wrong: Power Mathematical Thinking, tells the Baltimore Stockbroker parable to help us understand this concept. Improbable things happen a lot!Franco Folini Just... Continue Reading →
Are you considering to hire a runner? I'll give you 10 reasons why your next employee should be a runner. Runner are committed, resilient, well organized, and they come with a positive attitude.
This article was first posted on LinkedIn on August 19, 2019. There are so many oddities in an interpreted language like JavaScript. I'm sharing a list of my favorites. To make this article more accessible, I skipped the more complex quirks, the ones requiring a deeper understanding of JavaScript and its syntax. I'm also skipping the complex... Continue Reading →
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
Today, I completed the LinkedIn certification "SCRUM: The Basics." SCRUM is an important professional tool that I want to ensure I can handle properly when working with a team.
Today, I achieved the LinkedIn certification titled "Management, Top Tips." This accomplishment reflects my commitment to professional growth and skill enhancement within the management field, demonstrating a dedication to staying updated with best practices and strategies in leadership and management on a prominent professional networking platform.
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
This article was first posted on LinkedIn on October 29, 2018. Finding the best way to display the price of a product in a price tag on an eCommerce product page can be challenging. A/B testing can certainly help you in finding the best solution for price display design, but it is essential to understand why specific... Continue Reading →
A presentation I gave on November 4th, 2015, in San Francisco for the Italiani di Frontiera Silicon Valley Tour lead by Roberto Bonzio. Silicon Valley culture is different. We must be aware of cultural differences to have a successful business meeting. These are the 22 most important rules I presented in San Francisco in 2015... Continue Reading →
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