eCommerce Tip #106: The best way to manage a chargeback is not to have a chargeback.

The best (and only) way to manage chargebacks?

  • Create impeccable product descriptions.
  • Offer great customer service.
  • Let customers cancel or change their orders.
  • Accept returns.
Tip #106 – © Franco Folini

Chargebacks are extremely hard to dispute. The credit card companies always side with the customer even when all the fact are in the merchant favor. The best and only way to manage chargebacks is to prevent them with the bast and most transparent customer service.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]

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