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Franco Folini

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Tag: Content

Best eCommerce Tip #135: How to create effective content

11 December 2019 Franco Folini

How to make your content more effective? Create proper subheadings. Use bullet points to attract attention. Improve readability with larger font sizes. Provide video and

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Best eCommerce Tip #133: How to leverage your content to attract valuable backlinks

9 December 2019 Franco Folini

Do you want more links, also called backlinks, driving traffic to your website and improving your page ranking? Make sure your content is unique, well-written,

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Best eCommerce Tip #126: Show video snapshots and embed the videos with JS after the click.

26 November 2019 Franco Folini

You know your visitors and customers love videos (and Google too), but you are concerned videos will slow down your product page? Display a video’s

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Best eCommerce Tip #111: Content is king. For the user and for Google SERP.

2 November 2019 Franco Folini

Write Product Descriptions that sell! Focus on your ideal buyers (personas) Highlight the benefits Avoid marketing jargon and buzzwords Make text visually scannable (formatting) Appeal

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Best eCommerce Tip #109: Buzzwords don't work anymore. Keep your copy clean, simple to read, and information rich

30 October 2019 Franco Folini

Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for

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