B2B Marketing Trainer and Consultant
Global SEO is essential for businesses aiming for international success, focusing on more than just keyword translation. It requires comprehensive localization and strategic website structuring tailored to target markets. Effective SEO adapts to various regional search engines, prioritizing awareness, lead generation, and conversion. Collaboration with specialists, like MediaLocate, enhances global digital visibility.
To prevent AI tools like ChatGPT and DALL-E from accessing your content, add specific directives to your robots.txt file to block the Creative Commons Crawler. Although this does not ensure complete blockage, it addresses the most common crawlers. You can also use meta tags to restrict image training access.
ChatGPT is challenging Google dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information the new approach provides the answer as a result, making obsolete SEO and everything about organic search.
How to create a Chrome Extension to Audit the SEO performance of any HTML page. I used TypeScript and CSS to write a Chrome Extension to explore tracking code, meta tags, structured data and more.
Use simple javascript code to create a snippet that will explore the Structured data (LD+JSON) of any web page. Installation instructions and code provided.
Le ottimizzazioni SEO spingono il contenuto verso iper-semplificazioni, estremizzazioni e finte certezza che su grande scala finiscono per avere un impatto importante sulla nostra cultura e societa'.
Implementing an FAQ section on product pages can enhance SEO and improve visibility on Google search results. Utilize powerful keywords and JSON-LD structured data to achieve rich results. Dynamic content engagement is crucial for relevance. Consider using JSON-LD tools and resources for optimal SEO strategy.
How to make your content more effective? Create proper subheadings.Use bullet points to organize your content and to attract attention.Improve readability with larger font sizes (recommended: 16px).Add visual content such as videos, diagrams, and real photographs.Generously space the content to make it more readable. Tip #135 – © Franco Folini Content is not only about... Continue Reading →
Do you want more links, also called backlinks, driving traffic to your website and improving your page ranking? Make sure your content is unique, well-written, relevant, and easy to share and link! Tip #133 – © Franco Folini Once you have created high-quality unique content you can send email to the most relevant website and... Continue Reading →
Add a Canonical Url Tag to every page! <link rel='canonical' href='...' /> It’s the single most crucial tag to help Google Crawler to understand your website and to improve your SEO. Tip #131 – © Franco Folini The canonical tag will tell Google crawler that a set of pages that differ only for their Url... Continue Reading →
For many websites there is an opportunity to boost pages SEO performances with a simple JSON-LD structured data injection. In many cases it's a low hanging fruit, and we should take advantage of it.
This article was first posted on LinkedIn on October 14, 2019. Page-Speed is not the only factor that defines the success of an eCommerce page. There are many other essential factors, like brand relevance, content, price, SEO, etc. Nevertheless, improving Page Speed can significantly improve eCommerce KPI like Conversion Rate and reduce your website bounce rate. There are... Continue Reading →
The article discusses the importance of effectively displaying product prices on e-commerce sites. It highlights how font size and contrast affect customer perception of value. A/B testing can optimize these display choices, while intuition and strategy also play crucial roles. Additionally, it addresses the consideration of removing currency symbols based on the market.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.