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Franco Folini

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Tag: Search Engine Optimization

ChatGPT vs. Google and the future of SEO

16 December 2022 Franco Folini

ChatGPT is challenging Google dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information the new approach provides the answer as a result, making obsolete SEO and everything about organic search.

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SEO & Google: La Degenerazione dei Contenuti Online

21 October 2020 Franco Folini

Le ottimizzazioni SEO spingono il contenuto verso iper-semplificazioni, estremizzazioni e finte certezza che su grande scala finiscono per avere un impatto importante sulla nostra cultura e societa’.

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eCommerce Tip #146: FAQ sections with JSON-LD Structured Data can boost your pages SEO

10 January 2020 Franco Folini

Add a FAQ section to all your product pages. Then optimize it for SEO with powerful keywords and add the JSON-LD snippets. Flawless FAQs can

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eCommerce Tip #135: Create visual, effective, and readable content to improve your Conversion Rate

11 December 2019 Franco Folini

How to make your content more effective? Create proper subheadings. Use bullet points to organize your content and to attract attention. Improve readability with larger

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eCommerce Tip #133: How to leverage your content to attract valuable backlinks

9 December 2019 Franco Folini

Do you want more links, also called backlinks, driving traffic to your website and improving your page ranking? Make sure your content is unique, well-written,

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eCommerce Tip #131: Help Google crawler by adding a Canonical Url tag to your pages!

5 December 2019 Franco Folini

Add a Canonical Url Tag to every page! It’s the single most crucial tag to help Google Crawler to understand your website and to improve

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Fioritura precoce dello zafferano selvatico (Crocus biflorus) in Valtellina. Fotografato ieri.
Chiuro
Join me Thursday January 26 at 6:00PM for a free webinar about "Mastodon and Mastodon marketing". This online event is organized by the University of Strasbourg, France and is free.
Valtellina invernale
My neighbour (Turdus merula)
Friendly curious squirrel 🐿️
One of the few pleasures of passing through the Frankfurt airport. The other one are the pretzels.
EN: On January 23 at 7:00 PM, I will be presenting about "#ChatGPT vs #Google and the Future of #SEO". The event is free, and will take place in person in Sondrio (sorry, no broadcasting or Zoom). The presentation and discussion are organized by #SondrioDomani and will be (mostly) in English.
Mural in Berkeley with the beautiful California poppies (Eschscholzia californica).
Rainy day in Berkeley
Flowering teddy bear cholla (Cylindropuntia bigelovii) at the Joshua Tree National Park, California
The smallest and most remote Tesla's charging station is at Bombay Beach, California (art installation)

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