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Franco Folini

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Tag: Search Engine Optimization

ChatGPT vs. Google and the future of SEO

16 December 2022 Franco Folini

ChatGPT is challenging Google dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information the new approach provides the answer as a result, making obsolete SEO and everything about organic search.

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SEO & Google: La Degenerazione dei Contenuti Online

21 October 2020 Franco Folini

Le ottimizzazioni SEO spingono il contenuto verso iper-semplificazioni, estremizzazioni e finte certezza che su grande scala finiscono per avere un impatto importante sulla nostra cultura e societa’.

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eCommerce Tip #146: FAQ sections with JSON-LD Structured Data can boost your pages SEO

10 January 2020 Franco Folini

Add a FAQ section to all your product pages. Then optimize it for SEO with powerful keywords and add the JSON-LD snippets. Flawless FAQs can

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eCommerce Tip #135: Create visual, effective, and readable content to improve your Conversion Rate

11 December 2019 Franco Folini

How to make your content more effective? Create proper subheadings. Use bullet points to organize your content and to attract attention. Improve readability with larger

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eCommerce Tip #133: How to leverage your content to attract valuable backlinks

9 December 2019 Franco Folini

Do you want more links, also called backlinks, driving traffic to your website and improving your page ranking? Make sure your content is unique, well-written,

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eCommerce Tip #131: Help Google crawler by adding a Canonical Url tag to your pages!

5 December 2019 Franco Folini

Add a Canonical Url Tag to every page! It’s the single most crucial tag to help Google Crawler to understand your website and to improve

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IT: ✅ Controlla sempre che il tuo contenuto rispetti la regola Mobile-First prima di pubblicarlo!
IT: Legionari romani in Vespa vanno all'attacco delle orde barbariche! (immagine generata con MidJourney)
IT: Chi ha detto che il mountain bike non è pericoloso? (immagine generata con MidJourney)
Do you need to refresh and update your Digital Marketing skills? I can help!
Corte illuminata
Museo Civico di Storia Naturale, Milano
IT: Giovane alieno generato con MidJourney
Making a movie in Paris with MidJourney.
Piazza di Chiuro
IT: Fungo del Legno Comune (Schizophyllum commune)
IT: Le meta-descrizioni delle vostre pagine devono essere curate!
IT: Fiore di una pianta di cachi (Diospyros kaki) nel mio giardino

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