Not all eCommerce website visitors are made equal. Some will convert, while others will never buy from you. Likely, you can’t afford to push brand
Tag: Conversion Rate
eCommerce Tip #142: double-check your newsletter links and landing pages before hitting the send button
Before sending out a newsletter or a promotional message, triple-check all the links and all the landing pages. Broken links and malfunctioning landing pages hurt
eCommerce Tip #141: Use the float-labels in your forms to improve conversion rate!
Consider using the float-labels UX pattern in your forms. Labels are displayed as placeholders. When the field get the focus, its label is reduced in
eCommerce Tip #140: Include product’s SKU, MPN, and UPC in your pages to get organic visitors ready to buy!
Including your product’s SKU (Stock Keeping Unit), MPN (Manufacturer Part Number), and UPC (Universal Product Code) in all product pages is necessary for enhancing your PageRank
eCommerce Tip #138: Add Security Seals to your store to increase trust and Conversion Rate.
Add Security Seals throughout your store. Make sure they are prominently visible in the shopping cart pages. If your brand is not yet fully established,
How to Write an Engaging eMail Newsletter that Will Get Read
This article was first posted on LinkedIn on November 20, 2019. Recently I was asked to explain the rules to make a company marketing email
Franco Folini 