eCommerce Tip #115: Create a sense of urgency and scarcity to motivate your customers

Create Urgency and Scarcity.
Where and when possible (and makes sense):

  • For each promotion, highlight the deadline and show a countdown.
  • Limit the quantity and show how many items are left.
Create a sense of urgency and scarcity to motivate your customers
Tip #115 – © Franco Folini

This is another technique that is coming straight from psychology books. We all are sensitive to scarcity. eCommerce showing a small number of available products perform better that similar websites where the same information is not available.

How American Apparel eCommerce is creating a sense of urgency and scarcity
How American Apparel eCommerce is creating a sense of urgency and scarcity

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com