eCommerce Tip #112: Simplify and streamline the checkout process to improve your Conversion Rate.

The first easy steps to improve your Conversion Rate?

  • Simplify and streamline the checkout process
  • Eliminate all distractions from the cart
  • Reduce the number of click to complete the transaction
  • Clean, minimalist page design

Reduce friction. Simplify, simplify, simplify!

Simplify and streamline the checkout process to improve your Conversion Rate
Tip #112 — © Franco Folini

You and your marketing team manage to get this visitor on the product page. Your branding, copy, and your website user experience somehow projected an image of a merchant that is reliable, that can be trusted and that will deliver. Only a form and a credit card number is separating your customer from the final click that will complete the transaction. Make sure to remove all unnecessary obstacle from him and that final click. Clean your forms, streamline and simplify the process, double check every pixel, every word.

Cart abandonment is strongly related to the user-experience: the most common reason for the cart abandonment.
Cart abandonment is strongly related to the user-experience: the most common reason for the cart abandonment.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com