The first step to improve Conversion Rate?
- Simplify the checkout process
- Eliminate all distractions from the cart
- Reduce the number of click to complete the transaction
- Clean, minimalist page design
Simplify, simplify, simplify!
Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.
If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com