A collection of notes, ideas, and pictures
Not all eCommerce website visitors are made equal. Some will convert, while others will never buy from you. Likely, you can't afford to push brand awareness outside your target market. Forget the number of visitors, focus on their quality. Tip #145 – © Franco Folini How do you monitor the quality of your website traffic?... Continue Reading →
Before sending out a newsletter or a promotional message, triple-check all the links and all the landing pages.Broken links and malfunctioning landing pages hurt your Conversion Rate and damage your brand. Tip #142 – © Franco Folini The consequences of broken links in your email communications could be very bad: If your subscribers get a... Continue Reading →
Consider using the float-labels UX pattern in your forms. Labels are displayed as placeholders. When the field get the focus, its label is reduced in size and moved above or to the field's top left corner.Your conversion rate will thank you! Tip #141 – © Franco Folini Shorter forms have a few advantages: the user... Continue Reading →
Including your product's SKU (Stock Keeping Unit), MPN (Manufacturer Part Number), and UPC (Universal Product Code) in all product pages is necessary for enhancing your PageRank for those codes.The organic visitors you will get, will be at the conversion stage of the funnel with a very high conversion rate! Tip #140 – © Franco Folini Not... Continue Reading →
Add Security Seals throughout your store. Make sure they are prominently visible in the shopping cart pages. If your brand is not yet fully established, the seals will increase the trust, in particular for new visitors. Tip #138 – © Franco Folini eCommerce retailers measured an average 3% increase in conversion rate for all traffic... Continue Reading →
This article was first posted on LinkedIn on November 20, 2019. Recently I was asked to explain the rules to make a company marketing email newsletter worth reading, a newsletter that gets read. It's an excellent question. Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products... Continue Reading →
Create Urgency and Scarcity.Where and when possible (and makes sense): For each promotion, highlight the deadline and show a countdown.Limit the quantity and show how many items are left. Tip #115 – © Franco Folini This is another technique that is coming straight from psychology books. We all are sensitive to scarcity. eCommerce showing a... Continue Reading →
The first easy steps to improve your Conversion Rate? Simplify and streamline the checkout processEliminate all distractions from the cartReduce the number of click to complete the transactionClean, minimalist page design Reduce friction. Simplify, simplify, simplify! Tip #112 — © Franco Folini You and your marketing team manage to get this visitor on the product... Continue Reading →
Growing your mailing list is always a top priority. However, harassing visitors with annoying popups (asking for their email) a few seconds after they landed on a page will only increase your Bounce Rate and kill your Conversion Rate. Not worth it. Tip #107 – © Franco Folini We all would like to get the... Continue Reading →
A fast Page Loading Time doesn't guarantee a stellar Conversion Rate, but a slow page will certainly destroy it. Tip #102 – © Franco Folini Page speed alone is not going to push your page top of SERP, but a slow page can certainly kill your business. Visitors expectations are quickly changing accordingly to the... Continue Reading →
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