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Franco Folini

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Tag: ecommerceStore

eCommerce Tip #109: Buzzwords don’t work anymore. Keep your copy clean, simple to read, and information rich

30 October 2019 Franco Folini

Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for

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eCommerce Tip #108: Remove the “Add to Cart” button from products already in the cart.

29 October 2019 Franco Folini

Replace the button “Add to Cart” for products already in the cart with a label “Already in the Cart.” It will increase your customers’ confidence

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eCommerce Tip #107: Asking for the user email is a sensitive request. Make sure to do it at the right time, in the right way.

28 October 2019 Franco Folini

Growing your mailing list is always a top priority. However, harassing visitors with annoying popups (asking for their email) a few seconds after they landed

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eCommerce Tip #106: The best way to manage a chargeback is not to have a chargeback.

25 October 2019 Franco Folini

The best (and only) way to manage chargebacks? Create impeccable product descriptions. Offer great customer service. Let customers cancel or change their orders. Accept returns.

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eCommerce Tip #105: It’s easy to create effective landing pages. You have no excuses.

24 October 2019 Franco Folini

Successful Landing Page =     Clean & Simple UI +     Consistent UX +     Killer Copy +    Straight CTA +    Social Proofing

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Spring in the Berkeley hills
Another great @junk_parlor concert at the Pagemill Creek Saloon.
Old #SanFrancisco
Hiking the Secret Valley (mt Diablo) after the rain
EN: It's already spring time in California!
After so much rain, California is finally showing us in its best green dress.
Xmas miracle in Berkeley!
Vigoleno, colli piacentini, Italy
Vigoleno, colli piacentini, Italy
Oltrepo pavese
Oltrepo pavese
Kaiser Permanente, Oakland,CA

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