B2B Marketing Trainer and Consultant
Tornare a Chiuro dopo trent'anni è un viaggio emozionante tra ricordi e nuove realtà. L’autore ritrova il calore della comunità, perfetta contrapposizione all’impersonalità di città come San Francisco. Le relazioni autentiche e la sincera disponibilità dei valtellinesi riscaldano il cuore, facendo riscoprire il valore di appartenere a una comunità che si sostiene.
ChatGPT is challenging Google dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information the new approach provides the answer as a result, making obsolete SEO and everything about organic search.
I am excited to join the Master’s CAWEB program at the University of Strasbourg for the 2022-2023 academic year, teaching "Content Marketing and Community Management." My interactive teaching strategy emphasizes flexible learning, real-world case studies, and strategic vision, preparing students for success in the dynamic digital marketing landscape.
I am excited to join the Master’s CAWEB program at the University of Strasbourg for the 2022-2023 academic year, teaching "Content Marketing and Community Management." My interactive teaching strategy emphasizes flexible learning, real-world case studies, and strategic vision, preparing students for success in the dynamic digital marketing landscape.
How to create a Chrome Extension to Audit the SEO performance of any HTML page. I used TypeScript and CSS to write a Chrome Extension to explore tracking code, meta tags, structured data and more.
Last week, I completed my final class of the Digital Marketing Bootcamp for UC Berkeley Extension. Over 18 weeks, we spent over 250 hours on various topics. I'm proud of my students and grateful for the teaching opportunity, which remains my favorite profession. This was my second time teaching this course.
Machine learning (ML) and AI tools are becoming increasingly accessible, allowing small to medium eCommerce businesses to implement affordable solutions for personalized product recommendations. While traditional methods relied on purchase histories, modern ML systems consider user behavior, inventory, and industry-specific rules to offer relevant and dynamic suggestions, improving conversion rates significantly.
Google Analytics Individual Qualification (GAIQ) is a certification from Google awarded for passing a 70-question exam. It is essential for agencies seeking Google partner status and requires periodic recertification. Additionally, preparing for the exam enhances analytical skills, making it beneficial for digital marketing professionals.
On July 19th, 2021, I got the Google Tag Manager Fundamentals Certification
Google Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture all sorts of events, don’t worry, I’m here to help! The fact that we can track everything doesn’t mean that we should. Event tracking uses some bandwidth and, if abused, it can slow... Continue Reading →
On July 13th, 2021, I got the Advanced Google Analytics certification./
I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the Google Analytics Certificates. I had never done it, so I decided to take the Beginner and Advanced certificates to experience it myself. Google Analytics for Beginners Certificate I started with... Continue Reading →
On July 8th, 2021, I got the Google Analytics for Beginners certification
The author shares their experience of passing the Google Ads Search Certification test to inspire their Digital Marketing students. They emphasize the certificate's value in validating skills, enhancing careers, and boosting resumes. The certification lasts one year and is accessible through free online resources, making it an advantageous investment for professionals.
A detailed article to explain some of the main features of the new FLoC technology proposed by Google as a tracking substitute for 3rd party cookies.
The worst enemies of high-quality UX are not bad designers or insensitive companies. The worst enemies of UX are the monetization experts, the people who are trying to squeeze every penny out of apps and services.
Use simple javascript code to create a snippet that will explore the Structured data (LD+JSON) of any web page. Installation instructions and code provided.
On April 30, 2021, I moderated an online panel for UC Berkeley Extension Digital Marketing Bootcamp students featuring marketing experts Tamara Osheroff, Lyn Rundell, and Beverly Malouf Debolski. Participants engaged in discussions about careers in digital marketing. The event was successful, thanks to the support from the Trilogy team.
Intuition is a powerful tool to push us to explore new ideas, new ways to approach old problems. But intuition should only be the starting point, and never used as a way to justify our choices. eCommerce is based on technologies that provides us with incredible amount of data. We really should leverage the data to test our ideas and intuitions.
In a recent Zoom webinar for IULM University in Milan, I discussed "Silicon Valley, Marketing & Entrepreneurship," focusing on the business culture and distinguishing mythology from solid practices. Engaging with master's students was refreshing, and I appreciate the organizers for their efforts in facilitating the event.
Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.