I’m excited to announce that, for the 2022-2023 academic year, I will be joining the prestigious Master’s CAWEB (Web Communication and Localization) program at the University of Strasbourg in France, where I will teach “Content Marketing and Community Management.”
The CAWEB Master’s is renowned for its international and multicultural environment, offering 100% online programs that bridge the gap between academic excellence and industry relevance. As an instructor, I am thrilled to contribute to a curriculum that empowers students with practical, hands-on skills in the ever-evolving digital economy.
My Approach to the Course
In line with the CAWEB philosophy of “learning by doing,” my teaching strategy focuses on a high level of interaction and real-world application:
- Flexible Learning: Each week, students will have access to recorded lessons several days before our scheduled class to study at their own pace.
- Case-Study Conversations: Our live sessions will be dedicated to analyzing real-life case studies—ranging from social media accounts to blog articles—to identify what works and where there is room for improvement.
- Strategic Vision: Beyond just learning tools, the course aims to help students define a clear strategy by looking at the “big picture” and understanding the user’s perspective.
Digital marketing is a dynamic field, and I look forward to helping the next generation of professionals learn how to measure results, adjust tactics, and drive success in a global market.
To learn more about the program, visit the Master CAWEB website.