Google Analytics Individual Qualification (GAIQ) is a certification issued by Google upon passing the exam.
It’s a popular certificate that summarizes the questions from the Google Analytics for Beginners certificate and the Advanced Google Analytics Certificate. If you passed the tests of these two Google Analytics certifications from Google Skillshop, it should be easy to pass the GAIQ test.
How To Take the GAIQ Exam
The test is based on 70 questions randomly selected from a set of about 150, and the candidate will have approximately 1 hour to complete it.
The test is based on 70 questions randomly selected from a set of about 150, and the candidate will have approximately 1 hour to complete it. After completion, the test will only show the total number of correct answers, and it will not highlight the missed questions. If the test fails, the candidate must wait 24 hours (some websites say 7 days) before repeating it. The certification will last only one year. After that, a new test is required to keep the certificate.
Taking the Google Analytics Individual Qualification exam is easy. You just go to the GIAQ page and start the test. Before starting the test, make sure you have all your notes from previous tests and training available. Once started, you will not be able to pause the test.
Why Get the GAIQ
GAIQ is critical for agencies seeking to become Google Marketing Platform Partners or Google Partners. The agency must have at least five associates or employees certified GAIQ, plus several other requirements, to be recognized by Google. For small agencies, hiring a GAIQ-certified employee can help meet the quota or maintain it if a certified employee leaves. Therefore, GAIG makes certified professionals good candidates for hire.
Why I Got the GAIQ
I recently took the GAIG test and passed it as part of my journey to personally experience different professional certifications to provide recommendations and support to my Digital Marketing students.
Is GAIQ Worth our Effort?
A recent article from the Search Engine Journal, answering the question if the GAIQ is worth our time and effort, states that:
But not just for the certificate, or the badge, or the extra bullet point on your CV. Chances are you’ll pick up a lot of useful analytic knowledge in preparation for the test; much more than you would if you just use the program in passing here and there.
SEJ
