B2B Marketing Trainer and Consultant
This article was first posted on LinkedIn on June 25, 2019. We all know that improving page speed will benefit the performance of our eCommerce. But exactly why? Is page speed changing the user behavior or making our website performing better on SERP? The short answer is: both! Until a few years ago, the way we all... Continue Reading →
How to compare off-the-shelf and proprietary eCommerce platforms? This is a very important question, the first you will have to answer before everything else. When creating an eCommerce system, one of the first steps is to decide if we want to build or buy the software platform and CMS (Content Management System). For small-medium businesses,... Continue Reading →
The article discusses the importance of effectively displaying product prices on e-commerce sites. It highlights how font size and contrast affect customer perception of value. A/B testing can optimize these display choices, while intuition and strategy also play crucial roles. Additionally, it addresses the consideration of removing currency symbols based on the market.
Franco Folini discusses the benefits of perpetual licenses over rental options in a recent interview. He highlights that stable organizations prefer ownership for cost-effectiveness and comfort, especially those with strict software certification processes. While rental options are growing, many users remain resistant, emphasizing the need for clarity in choosing the best licensing model.
The author reflects on their experience presenting on e-commerce at an Italian technical institute after 17 years. They highlight that, despite their global achievements, local media visibility remains a crucial measure of success in their hometown. Subsequent articles in local newspapers showcased their presentation and garnered unexpected attention.
A presentation I gave on November 4th, 2015, in San Francisco for the Italiani di Frontiera Silicon Valley Tour lead by Roberto Bonzio. Silicon Valley culture is different. We must be aware of cultural differences to have a successful business meeting. These are the 22 most important rules I presented in San Francisco in 2015... Continue Reading →
Novedge, founded in 2003 by Franco Folini and Cristiano Sacchi, transformed software distribution by selling 3D design software online, bypassing traditional value-added resellers (VARs). Over a decade, Novedge expanded its catalog to nearly 10,000 titles and adapted to tech-savvy customers needing minimal support, highlighting shifts towards online and cloud-based software sales.
Articolo apparso il 2 gennaio 2013 su Data Manager Online a cura di Antonio Savarese Sono stato intervistato da Antonio Savarese, fondatore di DataManager TV, un online magazine focalizzato su temi di ICT. https://www.youtube.com/watch?v=Yier2KAVNqI L'intervista L'articolo di Data Manager Online con la mia intervista realizzata da Antonio Savarese. Architettura del sistema informativo integrato di Novedge Antonio... Continue Reading →
Articolo apparso nel novembre 2012 sulla rivista Marie Claire Franco Folini e Cristiano Sacchi negli uffici di Novedge Si sono conosciuti 25 anni fa in Italia, al Politecnico di Milano, durante una ricerca per la tesi di laurea. Entrambi poi hanno tentato la carriera accademica, intraprendendo strade diverse, per poi riunirsi di nuovo a San... Continue Reading →
Presentazione tenuta il 18 maggio 2010 a Parma per ParmaIn Questa presentazione fu realizzata per una presentazione a parma per il club parmaIn e organizzata dal mio amico ed ex collega universitario Giulio Destri.
Articolo pubblicato il 27 marzo 2008 su Italini di Frontiera da Roberto Bonzio Roberto Bonzio arriva negli uffici di Novedge, si siede com me per intervistarmi. Mi fa un sacco di domande, rispondo con lunghe e dettagliate risposte aspettandomi che, come spesso accade, la complessità delle situazioni e dei modelli di business e marketing che... Continue Reading →
Robert McNeel, CEO of McNeel & Associates, discusses the evolution and success of Rhino, a CAD modeling software, in an interview. Founded in 1980, the company transitioned from accounting software to CAD, amassing over 150,000 global users. McNeel emphasizes the importance of user feedback and an open file format, which distinguishes Rhino in a competitive market.
Article published on March 5, 2007 on NOVEDGE blog. Alex Mazzardo is the Managing Director at EVOQE, the worldwide publisher of the solidThinking product line, a suite of applications for industrial designers (CAID - Computer Aided Industrial Design). A few days ago EVOQE launched Modeler, a new product, and updated the entire solidThinking line. Taking... Continue Reading →
The article discusses the evolution and future of Adobe Acrobat 3D, highlighting its potential in CAD data visualization. It emphasizes the software’s transition from visualization-only to allowing geometry export while raising concerns about format proliferation, user comprehension of tessellation versus geometry, and Acrobat Reader reliability. The author concludes that Adobe has a unique opportunity to succeed in the CAD communication market due to a lack of strong competition.
Articolo apparso nel novembre 2006 sul blog di BAIA Generally speaking, Italy is not perceived as one of the best places for software development. Personally, I disagree with that perception. I know that Italy has a rich pool of top quality software developers, highly qualified just as most US developers. Also, Italy has a small... Continue Reading →