eCommerce Tip #126: Show video snapshots and only embed videos on-demand with Javascript.

You know your visitors and customers love videos (and Google too), but you are concerned videos will slow down your product page?

Display a video’s snapshot and use Javascript to embed the video on-demand, when the user clicks on it. Light pages, great UX , improved SEO.

eCommerce :Show video snapshots and embed the videos with JS after the click.
Tip #126 – © Franco Folini

Any Javascript programmer can easily implement this techniques called on-demand video embedding. Initially the visitor is presented with a thumbnail or a screenshot of the video. Only when he clicks on the thumbnail to play the video a Javascript replaces the snapshot with the embedded video with exactly the same size. The operation, if correctly implemented, is invisible to the visitor, doesn’t affect his experience, but will let you have pages with an extremely low loading time.

What is the average number of images and videos digital shoppers expect to see for a product on an eCommerce site?
What is the average number of images and videos digital shoppers expect to see for a product on an eCommerce site?
Increase in Conversion rate on eCommerce sites showing product videos.
Increase in Conversion rate on eCommerce sites showing product videos.

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com