Best eCommerce Tip #111

Write Product Descriptions that sell!

  • Focus on your ideal buyers (personas)
  • Highlight the benefits
  • Avoid marketing jargon and buzzwords
  • Make text visually scannable (formatting)
  • Appeal to the user imagination
  • Justify superlatives and big statements
Tip #111 – © Franco Folini

Franco Folini lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Kingdom of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]

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