A collection of notes, ideas, and pictures
How to make your content more effective? Create proper subheadings.Use bullet points to organize your content and to attract attention.Improve readability with larger font sizes (recommended: 16px).Add visual content such as videos, diagrams, and real photographs.Generously space the content to make it more readable. Tip #135 – © Franco Folini Content is not only about... Continue Reading →
Do you want more links, also called backlinks, driving traffic to your website and improving your page ranking? Make sure your content is unique, well-written, relevant, and easy to share and link! Tip #133 – © Franco Folini Once you have created high-quality unique content you can send email to the most relevant website and... Continue Reading →
You know your visitors and customers love videos (and Google too), but you are concerned videos will slow down your product page?Display a video’s snapshot and use Javascript to embed the video on-demand, when the user clicks on it. Light pages, great UX , improved SEO. Tip #126 – © Franco Folini Any Javascript programmer... Continue Reading →
Write Product Descriptions that sell! Focus on your ideal buyers (personas)Highlight the benefitsAvoid marketing jargon and buzzwordsMake text visually scannable (formatting)Appeal to the user imaginationJustify superlatives and big statements Tip #111 – © Franco Folini A customer is investing time in reading your product description, that means he is down deep in the marketing funnel,... Continue Reading →
Product descriptions should be information-rich, updated, and only about the products. Customers who are taking the time to read your product descriptions are looking for information, not for generic marketing statements and buzzwords. Tip #109 – © Franco Folini There was a time when everybody believed that buzzwords were the most effective way to positively... Continue Reading →
Franco Folini Blog 