Not all eCommerce website visitors are made equal. Some will convert, while others will never buy from you. Likely, you can’t afford to push brand
eCommerce Tip #144: A/B Testing is a very important tool, but just a tool. The strategy is on you
A/B Testing is an essential tool for Digital Marketers. But don’t forget, it’s just a tool. The strategy remains on us. “With extreme A/B Testing,
Bury My Heart at Wounded Knee by Dee Brown – Book review
After a few years sitting on my shelves, in the last couple of weeks, I started and quickly finished the book Bury My Heart at
eCommerce Tip #143: Align keywords, ad copy, and landing page to maximize CTR and lower your costs
For your Google Ads to be effective, those 3 things must be 100% aligned & consistent: Triggering keywords Ads title and copy Landing page A
eCommerce Tip #142: double-check your newsletter links and landing pages before hitting the send button
Before sending out a newsletter or a promotional message, triple-check all the links and all the landing pages. Broken links and malfunctioning landing pages hurt
eCommerce Tip #141: Use the float-labels in your forms to improve conversion rate!
Consider using the float-labels UX pattern in your forms. Labels are displayed as placeholders. When the field get the focus, its label is reduced in
