B2B Marketing Trainer and Consultant
In email and SMS marketing campaigns to your customers, use a different sender than you use for technical communications, tech support, or billing. Users might unsubscribe or mark the message as spam, with disastrous implications for your future communications.
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Franco Folini is a marketing trainer and consultant with a background as an e-commerce entrepreneur in Silicon Valley. He taught at UC Berkeley Extension and currently teaches at the University of Strasbourg and Università della Montagna in Edolo, Italy. Recently, he moved back to his native Valtellina in the Italian Alps. Franco frequently speaks about the impact of AI and other technologies on marketing. For more details, visit his LinkedIn profile or email him at folini@gmail.com.